Privacy Policy

Effective Date: December 12, 2024

Finger Lakes Dairy Service and Seneca Farm and Home Supply (referred to collectively as "we," "our," or "us") are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our physical locations, use our website, purchase our products, or use our services.

1. Information We Collect

We collect personal information to operate our business and provide the products and services you request. The types of information we collect may include:

Contact Information: Names, addresses, phone numbers, email addresses, and account login details.

Payment Information: Credit card details, bank account information, and transaction records for purchases, rentals, or credit applications.

Agricultural/Operational Data: Information related to your farm operations, equipment usage (e.g., machine data, maintenance schedules), and other relevant data necessary for product support and service.

Website Usage Data: Information on how you use our website, search terms, and the pages you visit (collected via cookies and analytics).

Business Information: Employer identification numbers and company financial information if you apply for business credit.

2. How We Use Your Information

We use the information we collect for several business purposes:

To process your transactions (sales, rentals, returns) and deliver products or services you have requested.

To establish, maintain, and manage relations with you as a customer or supplier.

To provide essential product support and maintenance services for equipment you purchase or rent.

To communicate with you regarding your orders, account, or updates to our services and policies.

To improve our product and service offerings based on customer requirements and feedback.

For internal recordkeeping and to comply with legal obligations.

We do not use your data for unlawful or anti-competitive activities, such as speculating in commodity markets.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes without your explicit consent. We only share your information as necessary to facilitate our business operations and the purposes for which it was provided:

With Service Providers: We may share data with trusted third-party vendors (e.g., payment processors, website analytics providers, email communication servers) who perform services on our behalf and are bound by confidentiality agreements.

With Affiliates: We may disclose information to our subsidiaries and affiliated entities within the Finger Lakes Dairy Services Group.

As Required by Law: We may disclose information if required by law or legal process, or to protect our rights and property.

Business Transfers: In the event of a merger, sale, or acquisition, customer information may be transferred to the buyer or potential buyer.

4. Data Security and Retention

We implement reasonable security safeguards to protect your personal information from loss, unauthorized access, destruction, use, modification, or disclosure.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

5. Your Choices and Rights

You have rights regarding the personal information we hold about you:

Access and Correction: You may request access to the personal information we have about you and ask that we correct any inaccuracies.

Opt-Out: You may opt out of receiving marketing communications from us at any time. You may also be able to manage data collection via website cookies through your browser settings or industry opt-out tools like the Network Advertising Initiative Opt-Out Tool or the Digital Advertising Alliance Opt-Out Tool.

Deletion: You can request that we erase any personal data we hold about you, with the exception of data we are legally obligated to keep for administrative, security, or legal purposes.

Portability: You should be able to retrieve your data in a usable format to use in other systems, if applicable.

6. Children's Privacy

Our services are intended for individuals 18 years of age or older. We do not knowingly collect personally identifiable information from anyone under the age of 18.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website(s) and updating the "Effective Date".

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Finger Lakes Dairy Service and Seneca Farm and Home Supply
175 Ovid Street Seneca Falls NY 13148
(315) 568-1772
senecafarmandhome.com